The History of Laurel Denise: From Jewelry to Planners

What happens when a small business starts with glass jewelry, takes a detour into leather bracelets, and then happens to create the best planners ever? Yep, it’s the Laurel Denise origin story (aka: the LD “how we went from bracelets to short pages” saga). In this video, you’ll get the full behind-the-scenes: Lolly’s cubicle-hating days in DC, the prophetic jewelry dream that kicked it all off, the first planner she designed in 2007 to juggle wedding planning + business chaos, the big jewelry vs. planner breakup of 2014, and the full-on comeback tour when COVID hit in 2020. By 2022, jewelry was officially out, planners were officially in, and the rest is reinforced-tab history. It’s equal parts planner nerd joy and small business rollercoaster, with plenty of “can you believe this?” moments sprinkled in. Whether you’re a fellow entrepreneur or just here for the stationery drama, you’ll leave with the receipts. #Planners #SmallBusiness #LaurelDenise #PlannerCommunity 🕒 Chapters 🕒 00:00 - Intro 00:52 - 1996: Lolly meets Mabby 01:16 - 1997: Becomes handwriting girlie 01:37 - 2003: Graduates college 01:47 - 2004: Moves to big city 02:46 - 2005: Has prophetic jewelry dream 03:47 - 2006: Moves to even bigger city 06:00 - 2007: Launches 2008 planner 08:49 - 2009: Should she make a 2010 planner? 11:23 - 2010: Moves back to Virginia 13:30 - 2011: Still making jewelry, not giving up on planners 15:35 - 2012: Has first (human) baby + launches 2013 planner 15:53 - 2013: Launches 2014 planner 16:29 - 2014: Chose jewelry over planners + started making leather bracelets 17:35 - 2015: Nancy is hired + leather bracelets take off 21:14 - 2015-2019: Introduces new products, attends many gift + trade shows 22:57 - 2019: Nancy + Aline leave, 4 new people are hired 23:44 - 2020: COVID hits, launches 2021 planner, moves into larger office 28:31 - 2021: Bracelet sales decline, launches 2022 planner 31:02 - 2022: Nancy moves back, jewelry is officially done, Mabby + Aline are hired 34:13 - 2023: 2023 planners sell out in 2022 35:57 - 2024: 2024 planners sell out in January, hire Jenn for customer service 36:32 - 2025: 2026 collection launches October 1st, 2025 37:48 - Outro ✨ mentioned in this video ✨ Leather bracelets: https://floraleeliving.com/ Letter press greeting cards: belleandunion.com ✨ let's be friends! ✨ 💕 insta: https://www.instagram.com/laureldenis... 💕 tiktok: https://www.tiktok.com/@_laureldenise... 💕 facebook group:   / laureldeniseloves   ✨ compare our planners ✨ 🤔 https://laureldenise.com/pages/compar... ✨check out Pattie's favorite things!✨ 🛒 https://www.amazon.com/shop/laureldenise ✨ questions? concerns? pen advice? ✨ 💌 [email protected]