¿Cómo se fabrica un presidente? Marketing político con Jorge Selume

Become an investment partner in our projects https://somosrentable.com/ Jorge Selume was head of the Secretariat of Communications (Secom) during Sebastián Piñera's second term and experienced one of the most critical moments in Chile's recent history from the second floor of La Moneda Palace: the social uprising of October 18, 2019. In this episode of Somos Rentables, we discuss his accidental entry into politics through Felipe Kast, how he ended up being recruited by Piñera, his training as a psychologist and his time in a psychiatric hospital in New York, the management of political marketing and the construction of the presidential image, the internal tensions and "friendly fire" within the government, the most violent night of the uprising and the decision to call for a new Constitution, and why he ended up writing the book "Tiempos Mejores" (Better Times) as a way to reconnect with his family. An honest conversation about power, its personal costs, and what really happens behind closed doors in government. 00:00 – Welcome and Introduction 01:02 – How Jorge entered politics with the help of Felipe Kast 03:33 – From psychologist to political marketing: his training and time in a psychiatric hospital in New York 07:33 – Malignant narcissism and the most deeply rooted vice of politicians 11:38 – "Power is a hard drug" 14:14 – What it was like working with Piñera: "the best boss I've ever had" 20:34 – The construction of Piñera's persona and the marketing behind the slogan "Better Times" 30:23 – The Trump formula and populism in political marketing 33:03 – His arrival at the Secom (Government Communications Secretariat) as the father of triplets 45:16 – October 18: the social uprising seen from La Moneda (Presidential Palace) 48:16 – The night of November 12, the most violent of the uprising 56:06 – "Friendly fire" within the government and His relationship with Cecilia Pérez 1:03:19 – The anecdotes behind the cabinet changes 1:12:44 – What is the second floor of La Moneda and how does it work? 1:15:31 – Why he wrote the book "Better Times" 1:22:36 – His new project: the company Arthur and the end of the conversation 📌 If you liked this episode, give us a like, subscribe, and share your opinion in the comments.