Service Design - jak projektować nowe usługi

Service design is a design process that has been steadily gaining popularity for several years. It is used not only by large corporations, but also by medium-sized and even small businesses that want to create a new, well-designed service from scratch or improve an existing one. Tomasz Chyrchel, a service design expert, discusses what service design is, its benefits, the tools it uses, and why it's worth using this methodology when designing services, in an interview with Justyna Dżbik-Kluge. Topics covered during the interview: 1. What is service design? 01:30 2. A brief history of service design. 06:11 3. When is it worth using service design? 08:48 4. An example of a well-designed service? 12:36 5. Why is user experience so important? 15:02 6. Benefits for SMEs 17:44 7. Service design toolkit. 26:33 8. 5 stages of service design. 35:28 9. Market trends influencing the popularity of service design. 38:43 10. Is service design for every industry? 42:38 11. What are the disadvantages of service design? 45:50 12. The biggest benefits for small businesses? 49:09 13. What are Poles guided by when making purchasing decisions? 53:12 14. What's worth remembering? 55:36 Watch the presentation! 👉🏻 https://www.een.org.pl/component/cont... Are you interested in improving your skills? We invite you to watch our other videos 💻 Expert Interviews 👉🏻    • Filmy szkoleniowe dla przedsiębiorców   Webinars 👉🏻    • Webinaria dla przedsiębiorców   This video was created as part of the SME Development Center project, implemented by the Polish Agency for Enterprise Development. 🔔 Subscribe to our channel to never miss a new video! 📩 Let us know if this video helped your company! Our email address is [email protected] #servicedesign #design #SME