From Sneakers to Streetwear Empire: Anchit Kapil on Building Crepdog Crew | BSVS EP 31

Stream Podcast on Spotify: https://open.spotify.com/show/6iBC6pI ... Follow BSVS on Instagram: / bs.with.vs In this episode of Breaking Sports, I sit down with Anchit Kapil, founder of Crepdog Crew, one of the pioneers behind India’s sneaker and streetwear movement. Anchit shares the journey of building Crepdog Crew from a niche sneaker resale platform into one of the most influential hubs for streetwear culture in the country. We dive into the psychology of hype, the mindset required to build a brand in a fast-moving culture, and why streetwear today is less about clothing and more about identity. We also discuss the early challenges of building the business, the “Day One” mentality that continues to drive CDC, and how India’s design and streetwear ecosystem is evolving. If you’re interested in entrepreneurship, sneaker culture, or the rise of streetwear in India, this conversation offers a fascinating look at how a community-driven brand can shape an entire movement. #CrepdogCrew #StreetwearIndia #SneakerCulture #Entrepreneurship #BSVS Website: https://www.viveksethia.com/ Instagram: /viveksethia LinkedIn: / viveksethia 00:00 - Precap 02:25- Introduction 04:35 - The "First Principle" Approach to Sneaker Culture 07:19 - Building a Brand for the Long Term 12:28 - Transitioning from Instagram to Offline Stores 15:19 - Defining Streetwear & The Homegrown Opportunity 18:12- Why "Made in India" is the Future of Fashion 20:30 - Understanding the "Hype" & Collectibles Market 24:41- Supply Chain & The Authenticity Problem 26:31- How to Spot Fakes & Avoid Scams 29:09- Advice for Young Sneakerheads 31:44 - Crazy Customer Stories: The 1.8 Lakh Order 37:00 - CDC’s Business Philosophy & Cash Flow 43:01- The Surprise of Tier 2 & Tier 3 Cities 44:44 - Marketing Genius: The Juice Box Packaging Story 48:15 - "Crew Love": The Strategy Behind Gifting 53:09 - decoding Major Collaborations: Jameson, Jagermeister & More 1:00:31: - Defining Success & The Esquire Experience 01:03:31- Lessons from Summer House Cafe & Hospitality 01:08:29- Future Plans: New Stores & Bigger Experience --------------------------------------- Website: https://www.viveksethia.com/ Instagram:   / bs_with_vs   LinkedIn:   / viveksethia   --------------------------------------- About: I am a Spiritual being drifting through human form with sports as my elixir ⛹️ An MBA from Cornell University and management consulting experience with organizations like Deloitte, I have led various projects in sports including cricket, hockey, and Formula 1, providing essential managerial, advisory, and operational support to multiple clients within sports federations, franchises, and corporate brands. #VivekSethia #BreakingSportsWithVivekSethia