Um dia rodando pelas farmácias de Joinville | João Adibe Por Ai
In this video, João Adibe arrives in Joinville, Santa Catarina, for a true immersion in the pharmaceutical retail world, visiting five different pharmacies throughout the day. During the tour, each stop offers a unique experience: different operating models, customer service strategies, product displays, customer relationships, and stories that demonstrate the strength of Brazilian retail in practice. Throughout the visits, João talks with teams, goes behind the scenes at the stores, and exchanges experiences with entrepreneurs and professionals who face the challenges and opportunities of the pharmaceutical sector daily. And to close the agenda, he participates in a special lecture, sharing insights on entrepreneurship, sales, brand building, and leadership, as well as answering audience questions in a direct and insightful chat.

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