Cómo la ultraderecha europea triunfa en redes sociales y se asegura el voto de los más jóvenes

Direct, simple, and provocative messages. That's the strategy of the far-right German party Alternative for Germany (AfD) on social media, especially on TikTok. In the European elections, it garnered millions of impressions through this platform and managed to reach an electorate largely unreachable by traditional politicians: young people. But AfD wasn't alone; nationalist, xenophobic, and Eurosceptic parties won over young voters in four major European Union member states: Germany, France, Spain, and Poland. All of this is happening against a backdrop of high voter abstention, inflation, international instability, uncertainty about the future, and the communication revolution brought about by social media platforms like TikTok.