How independent artists build valuable catalogs w/ Jamie Dee Hart | Music Moneyball

Artists today have more ways to build a career around their music, but more complexity to navigate too. Jamie Dee Hart, founder of Hart & Songs, joins us to unpack the education gap behind the independent artist market: understanding what you own, collecting what you are owed and making decisions that protect the long-term value of your rights. From unclaimed royalties and incomplete registrations to YouTube Content ID conflicts and missed licensing opportunities, Jamie explains where value leaks from catalogs, often before creators know it is there. She also shares the marketing playbook behind growing a catalog: packaging existing music for different audiences, using social content to reach new listeners and making the most of a viral moment when it hits. Finally, we look at the growing capital options available to artists, from distribution deals and advances to partial sales and catalog buyouts. What should a creator weigh between immediate liquidity, control and the future upside of their rights? Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://standard-innovation.com/subsc... LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠  / standard-innovation-ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠   ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Jamie Dee Hart: https://www.jamiedeehart.com Standard Innovation: https://standard-innovation.com ► Credits Guest: Jamie Dee Hart, Hart & Songs Hosts: Tom Mullen, Emma Griffiths and Sam Morey, Standard Innovation Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records ► Keywords Jamie Dee Hart, Hart and Songs, independent artists, independent music, music rights, music catalog, music catalogs, music catalog value, music rights investing, music investment, music publishing, music royalties, unclaimed royalties, royalty collection, rights management, copyright management, music copyright, YouTube Content ID, YouTube monetization, music licensing, music distribution, distribution deals, artist advances, music financing, catalog sales, catalog buyouts, partial catalog sales, artist ownership, independent creators, music marketing, viral music, TikTok music, Spotify growth, Spotify followers, music industry, DIY artists