Data Planet | Experiential Marketing: Turning Real-World Experiences into Growth with Kate Galligan
In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club. They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact. Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability, while simultaneously building systems to support sustainable growth. Appalachian Mountain Club website: https://www.outdoors.org
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