Trends Ep 91 Clara Lim Sabah International Convention Centre

A destination that isn’t famous yet – but knows it will be. At IT&CMA and CTW in Bangkok, Clara Lim, Assistant Director of Corporate Communications at the Sabah International Convention Centre (SICC), joined the Trends pop-up studio to explain why Sabah is quietly positioning itself as one of Asia Pacific’s most compelling new business events destinations. From a waterfront, purpose-built convention centre in Kota Kinabalu to world-class facilities, sustainability initiatives and authentic experiences beyond the conference hall, this conversation goes beyond a sales pitch and into strategy, ambition and timing. If you work in MICE, meetings, incentives, exhibitions or destination marketing, this is a must-watch insight into why Sabah and SICC may be the next destination the global events industry takes seriously. #sicc #sabah #borneo