6 lições que eu aprendi criando minha marca do zero (com 17 anos)

In today's episode of The Marketing Club, we talk about what it's like, in practice, to create a brand from scratch and the 6 main lessons that emerge throughout this process. More than theory, the focus is on understanding what really happens when you start: the courage to do it without knowing everything, the importance of validating ideas, the role of the people around you, constant adaptation, and how to build a brand with consistency. If you want to understand how to transform an idea into something real — and learn from mistakes, adjustments, and decisions along the way — this episode is for you.