An Introduction to Energy Efficiency and the Rebound Effect

Dr Harry Saunders explains why energy efficiency can counter-intuitively drive a rebound in demand for energy services. The economist and "godfather" of the so-called "rebound effect" explains the theory and implications of this important economic phenomena. Saunders explains that rebound effects mean that we may be over-relying on energy efficiency measures to achieve global climate objectives, meaning we have less time than we think to develop clean, affordable new energy supplies.