Amory Lovins on the rebound effect and Jevons' Paradox

Amory responds to our questions about the historical association between increasing energy efficiency and ever-rising energy use, and why some of his proposals to reduce energy use through efficiency might turn out differently. This interview was filmed as part of an edX course, Energy Within Environmental Constraints; if you'd like to learn more please enroll :) https://www.edx.org/course/energy-wit... When he says "Reinventing Fire" he's referring to his book: http://www.rmi.org/reinventingfire