Scaling customer experience across markets | Love Generation 2026

What does it really take to grow an ecommerce business across 70+ markets while staying relevant to every customer? In this Love Generation session, Bank Bergström, CEO of Nordic Nest Group, shares the company's approach to international expansion, customer experience, localization, and profitable growth. From helping customers create homes they love to building a disciplined strategy for entering new markets, Bank offers an honest look at the successes, mistakes, and lessons that have shaped Nordic Nest's journey. In this session, you'll learn: • Why customer understanding remains retail's biggest competitive advantage • Nordic Nest's three-step approach to international expansion • How localization influences customer experience and commercial success • Why profitability from day one matters when entering new markets • Lessons from scaling across 70+ markets • How better product discovery and customer understanding led to 8% more orders from customers using search Whether you're working in retail, ecommerce, marketing or customer experience, this session is packed with practical insights into building sustainable growth while keeping customers at the center of every decision. Love Generation brings together retail leaders, brands and innovators to explore the future of commerce, customer experience and AI. #Retail #Ecommerce #CustomerExperience #Personalization #AI #RetailTech #ProductDiscovery #NordicNest #Localization #Growth