A soberania da atenção | The Invisible Side

Pedro Mendes, CEO of Invisible Cloud, speaks with economist Jaime Quesado about artificial intelligence, human attention, innovation, public policy, and social transformation. To what extent has our attention become a form of currency in a technological ecosystem mediated by devices, platforms, and algorithmic systems? Jaime Quesado frames AI as a defining force in today's economy and society, while emphasizing the importance of preserving creativity, human awareness, and our shared humanity. Automation is presented as an opportunity to increase efficiency, but also as a potential driver of dehumanization and social exclusion, particularly when it replaces human labor without creating new opportunities for income, participation, and inclusion. The Invisible Side is a branded content podcast by Invisible Cloud, available on Brands Channel.