Porque é que é tão difícil escolher um carro nos dias de hoje? | DAR que Pensar

Why is it so difficult to choose a car these days? Between electrification, software, connectivity, the arrival of new brands and the rapid transformation of the automotive industry, the decision has become more complex than ever. In this episode of the ‘Dar que Pensar’ series, Luís Santos, Marketing Director at Volvo Car Portugal, reflects on the challenges and opportunities of this new era of mobility, and explains why choosing a car today goes far beyond the engine or the design.