Marketing Strategy 101: 4 Core Concepts Every Marketer Must Know

Want to build a marketing strategy that actually works? In this video, I’ve bundled four essential marketing concepts every business and marketer needs to understand. 📌 Here’s what we cover: 😀 What is a Marketing Strategy? – Learn how to align your marketing efforts with business goals 😀 What is Market Research? – Discover how to gather insights to guide your decisions 😀 What is Market Segmentation? – Understand how to group your audience for better targeting 😀 What is a Customer Persona? – Create realistic, data-driven profiles of your ideal buyers Whether you're new to marketing or brushing up your strategy skills, these bite-sized lessons give you a solid foundation to attract the right audience and make smarter decisions. 🎯 Perfect for marketers, small business owners, and anyone building a brand. 👍 Like, share, and subscribe for more clear, practical insights on marketing and business strategy. 🧭 This video is a compilation of videos from course module number 8.3.2 🏢 Program 8: Managing Customers and Clients 🏘️ Course 3: Marketing for Managers 🏠 Section 2: Marketing Strategy 🏁 GET STARTED 🧰 Free CPD Tools - https://gum.co/MC-CPD 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) 🧑🏽‍💻👩🏼‍💻 Management Courses Continuing Professional Development (CPD) Points You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD ⭐️ Watching this video is worth AAA Management Courses CPD Points 🔖 CHAPTER MARKERS 00:00 - What is a Marketing Strategy? 09:10 - What is Market Research? 17:25 - What is Market Segmentation? 24:29 - What is a Customer Persona, Buyer Persona, or Marketing Persona? #MarketingStrategy #DigitalMarketing #CustomerPersona