Marketing Mix 101: Product, Pricing, Promotion, Positioning & More

The Marketing Mix is one of the most essential tools in marketing—and in this video, I break it down into six clear, practical parts. Whether you're launching a new product, building a brand, or just starting your marketing journey, this is your go-to guide. 📦 What you'll learn: 😀 What is the Marketing Mix? – Understand the classic 4Ps and how they work together 😀 Product Marketing – Focus on features, design, and meeting customer needs 😀 Pricing Strategy – Learn how to set prices that reflect value and drive sales 😀 The Right Place – Explore distribution channels and placement strategies 😀 Promotion – Craft compelling marketing messages that get attention 😀 Positioning – Define how your brand stands out in the market Whether you're a student, entrepreneur, or marketing pro brushing up on your skills, this short series will give you a solid foundation to make smarter decisions. 💼 Like, subscribe, and comment to keep the marketing insights coming! 🧭 This video is a compilation of videos from course module number 8.3.3 🏢 Program 8: Managing Customers and Clients 🏘️ Course 3: Marketing for Managers 🏠 Section 3: Marketing Mix 🏁 GET STARTED 🧰 Free CPD Tools - https://gum.co/MC-CPD 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) 🧑🏽‍💻👩🏼‍💻 Management Courses Continuing Professional Development (CPD) Points You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD ⭐️ Watching this video is worth AAA Management Courses CPD Points 🔖 CHAPTER MARKERS 00:00 - What is the Marketing Mix? 12:56 - Marketing Mix: Product Marketing 19:19 - Marketing Mix: Price and Pricing Strategy 26:45 - Marketing Mix: The Right Place 33:18 - Marketing Mix: Promotion - Crafting a Message 37:29 - Marketing Mix: Positioning #MarketingMix #MarketingStrategy #4Ps