Block by Block | Behind the Black and Gold With SAS Viya

LAFC doesn’t want to “market at” fans. They want to talk with them – like a community, not a list. Episode 2 dives into what happens when supporter engagement gets personal: moving past one-size-fits-all sends, getting more curated, and meeting people where and when they actually want to be reached. You’ll hear how the club started thinking beyond email – bringing more channels into play and building a better experience across the board. There’s also a real, unglamorous truth in here: email deliverability matters, and improving domain reputation can change everything. And yes, you’ll hear the line that says it all about how LAFC wants to engage their fans: “street by street, block by block, one by one.” Come along on this behind-the-scenes journey where a kickoff workshop turns into a chain reaction of innovation with data and AI. Additional Resources ◉ SAS | Data and AI Solutions – https://www.sas.com ◉ SAS Viya – https://www.sas.com/viya ◉ Sports Partnerships – https://www.sas.com/sports ◉ SAS Customer Intelligence 360 – https://www.sas.com/en_us/solutions/c... SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL https://www.youtube.com/SASSoftware?s... ABOUT SAS SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware CONNECT WITH SAS SAS ► https://www.sas.com SAS Customer Support ► https://support.sas.com SAS Communities ► https://communities.sas.com SAS Analytics Explorers ► https://explorers.sas.com Facebook ►   / sassoftware   X ►   / sassoftware   LinkedIn ►   / sas   Blogs ► https://blogs.sas.com RSS ► https://www.sas.com/rss