S7E2 | Reimagining Clinical Trials Through Community Care and AI | The Health Pulse Podcast

Contrary to historical processes, clinical trials do not have to be limited to large academic centers or homogeneous populations. On this episode, host Alex Maiersperger speaks with Dr. Mimi Fenton, CEO of Cedar Health Research, a community based clinical research organization using AI to bring trials into trusted local care settings. Drawing on her experience across academia, pharma, CROs and retail health, Dr. Fenton explains why access, education and patient support remain major barriers to participation. She discusses how Cedar embeds research into trusted community settings. The conversation also explores how AI and large language models help connect the right patients to the right trials while preserving the human relationships that drive trust and retention. Topic Outline 00:00 – Welcome 02:25 – Foundations in real-world evidence 05:53 – The clinical trial access gap 08:45 – Reaching underserved communities 11:33 – Engaging community physicians 15:00 – AI-powered patient matching 20:50 – Clinical research site of the future Additional resources ◉ Health care industry page on SAS.com – https://sas.com/healthcare ◉ Life sciences industry page on SAS.com – https://www.sas.com/lifesciences ◉ The Health Pulse Podcast – https://www.sas.com/thehealthpulse Disclaimer: All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS. SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL https://www.youtube.com/SASSoftware?s... ABOUT SAS SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware #TheHealthPulse CONNECT WITH SAS SAS ► https://www.sas.com SAS Customer Support ► https://support.sas.com SAS Communities ► https://communities.sas.com SAS Analytics Explorers ► https://explorers.sas.com Facebook ►   / sassoftware   X ►   / sassoftware   LinkedIn ►   / sas   Blogs ► https://blogs.sas.com RSS ► https://www.sas.com/rss