Case Study: Building Patient Buy-In for a Cash-Pay Service Line

Can a rural cash based practice actually succeed? Dr. Sam Beugelsdijk has practiced in Great Bend, Kansas for 14 years. He was convinced his patients, largely blue-collar and farming communities in a town of 16,000, would never pay cash for care. Three and a half months after adding StemWave, he's considering a second device to keep up with demand. Ben Ceccarelli walks through the full story: what pushed Dr. Beugelsdijk to look for a new solution, what happened in the first two weeks, and how a single treatment session on a chronic lower back pain patient changed the way he thinks about cash-pay conversion entirely. The conversation covers: — Why 14 years of traditional modalities left him unable to get chronic cases to the finish line  — How his own patients pushed him toward researching acoustic wave therapy  — What he saw in the first two weeks of the 60-day trial  — A patient with years of chronic lower back pain who reported 90% improvement after one session  — How 70 to 80% of first-treatment patients are signing up for full care plans  — Why patients are driving up to two hours to reach a clinic in rural Kansas  — Training a staff member to run the device within five weeks of starting If you've assumed cash-pay doesn't work in your market, this is worth watching. Learn more about becoming a StemWave provider: https://stemwave.com To speak directly with someone on our team: https://stemwave.com/contact [00:00] Introduction  [00:19] Meet Dr. Sam Beugelsdijk  [01:33] Hitting a ceiling with chronic cases  [02:29] How his patients pushed him toward something new  [03:33] Why the clinical results do the selling  [03:54] A chronic lower back pain patient  [05:32] The 60-day trial  [06:32] Care plan conversion and demand in rural Kansas  [07:24] Considering a second device