How to Build AI-Driven Personalization in Sitefinity

Most personalization programs stall before they become real customer experiences. The intent is there, the data exists somewhere, but turning that data into dynamic, personalized content on your website often remains too complex. In this hands-on webinar, you’ll learn how to build personalization in Progress Sitefinity CMS — starting with your first segment rule and progressing toward AI-driven, CDP-connected personalization that adapts content for every visitor in real time. We’ll show how Sitefinity helps digital teams move from static content delivery to dynamic experiences powered by visitor behavior, intent signals, CRM data and customer data platform integrations. What you’ll learn How to create your first personalization segment rule in Sitefinity When to use manual rules vs AI-driven intent signals How Sitefinity connects with CDP and CRM data for personalization How to deliver dynamic content experiences based on visitor behavior How hyper-personalization helps marketers adapt experiences in real time By the end of this session, you’ll understand how to move from basic segmentation to scalable, AI-assisted personalization in Sitefinity — without leaving personalization stuck at the planning stage. Visit https://prgress.co/48F0PYh to learn more! ---- Follow us on social: /   / sitefinity   /   / sitefinity   /   / progress-sitefinity   #personalization #aimarketing #marketingdigital