The AI Experimentation Window is Closing Fast: Lindsay Hagan | 10 Minute Martech Ep. 28

In this episode, Lindsay Hagan, VP of Marketing and Co-Head of Revenue at Conductor, shares what's working and what isn't, why AEO demands a whole-company discipline that spans PR, social, and community, and why the content teams who survive this shift will be the ones who learn to direct AI, not the ones who get replaced by it. Here are her 3 Takeaways: The window to experiment without consequence is temporary. Cross-functional AI hackathons surface solutions that siloed teams miss. AEO is a whole-company discipline, not an SEO team responsibility. Chapters: 00:00 - Intro 00:43 - Inside Conductor’s AI Experiments 01:14 - MCP & AEO Automation Explained 02:14 - Using Hackathons to Drive AI Innovation 03:33 - Scaling High-Quality AEO Content 05:04 - Building Brand Authority Through Offsite Mentions 06:55 - How AI Is Changing the Marketing Playbook 08:32 - How Marketers Should Start Using AI 10:05 - Essential AI Tools for Marketers 10:56 - Best People to Follow for AI Insights 11:26 - MarTech Hot Take: Human Creativity + AI Follow The Leader — Lindsay’s Recommendations: 🔗 Josh Grant:   / jgrant5   🔗 Pat Reinhardt:   / patrickreinhart   🔗 Carilu Dietrich:   / cariludietrich   Connect: 🔗 Lindsay Hagan:   / lindsayboyajian   🔗 Sara Faatz:   / sara-faatz-b67213   Progress: https://www.progress.com Conductor: https://www.conductor.com ---- Follow us on social: 🐦 Twitter: @Sitefinity /   / sitefinity   👥 Facebook:   / sitefinity   👍 LinkedIn:   / progress-sitefinity   #MarTech #aimarketing #marketingdigital