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👉 All information about the free website analysis: https://www.studio-craft.at/kostenlos... 👉 Subscribe to the newsletter: https://www.studio-craft.at/newsletter/ The About page is one of the most important pages on your website—yet many companies use it completely incorrectly. In this video, I'll show you how to strategically build your About page to establish trust, strengthen your positioning, and generate more inquiries. We'll discuss typical mistakes on About pages, strong positioning statements, origin stories, social proof, credibility signals, and clear calls to action. You'll also learn why visitors are less interested in your personal story than in the question: "Can this person solve my problem?" ______________________________ 00:00 - Why most About Pages are outdated 00:46 - The biggest mistake on About Pages 01:44 - The most important question your website visitors ask 02:18 - Positioning statement instead of "About Us" 03:24 - The perfect origin story for your website 04:58 - My journey from SEO to UX design 05:28 - How to properly showcase your workflow and unique selling points 06:42 - Building credibility signals and trust 07:19 - Social proof: Choosing the right testimonials 08:23 - Personal vs. private on your About Page 09:17 - The most forgotten call to action on websites 10:27 - How I optimized my own About Page _____________________ WORK WITH ME ▶ https://www.studio-craft.at/kontakt/ Subscribe to Studio Notes - monthly deep dives & behind-the-scenes insights ▶ https://substack.com/@studiocraftdesign _________________________ ABOUT THIS CHANNEL On design & beyond, I talk about UX design, conversion optimization, website strategy, and trust—and I also share my experiences as a freelancer. Always with a touch of humor. UX and web design don't have to be technical or dry—they can be fun. Edutainment is the name of the game here! 👉 Subscribe to the channel if you want to turn your website into a real business asset #Webdesign #UXDesign #AboutPage #B2BMarketing #UserExperience #B2Bwebsite