Jamie Bartlett with Rory Sutherland and Elfried Samba on AI, trust and the internet
Jamie Bartlett, author of How to Talk to AI: (And How Not To), has spent 15 years investigating the strange corners of the internet before they crash into the mainstream. In this episode, he joins Rory and Elfried to explore how AI, video, podcasts, crypto, conspiracy culture and online subcultures are changing how we think, trust and behave. From chatbot delusions and “techno admin” to why outsiders often spot the future first, they discuss what happens when new technology meets human nature with often unexpected outcomes. Timestamps 00:00 – Hiw the weird internet predicts the future 04:21 – Why new technology starts with outsiders 12:33 – AI hype and the trends nobody notices 14:21 – How video changed politics 18:10 – Why everything became “front page news” 20:40 – Fake news, context and misleading truth 23:16 – Why podcasts are rebuilding trust 35:48 – Why technology doesn’t always improve companies 40:26 – “Techno admin” and how companies outsource work to you 42:20 – When useful technology becomes an obligation 49:54 – Why people treat AI like a horoscope 54:42 – Talking vs typing: the AI shift nobody discusses 55:45 – How AI mirrors emotion and creates attachment 01:01:11 – Why companies use AI for cost-cutting 01:02:19 – The junior talent problem AI could create 01:06:01 – Why AI works best as a creative assistant 01:13:34 – AI, emotion and what still makes us human 01:14:23 – How AI can manipulate you 01:15:28 – Why voice could transform customer service 01:17:29 – The best use of AI: killing techno admin 01:21:06 – Jamie’s book: How to Talk to AI Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: @elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Jamie Instagram: @jamiejbartlett/ LinkedIn: in/jamie-bartlett-a091b6134/ X: @JamieJBartlett https://www.penguin.co.uk/authors/233... A Sassy+ original podcast series
Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar
Rory Sutherland's 2026 Marketing Masterclass | MAD//Fest London
Faris Aranki with Rory Sutherland and Elfried Samba on IQ, EQ, FQ and why smart teams still fail
Hannah Fry: The Science Behind AI, Grief Tech & Life
Marketing Isn't a Department | Rory Sutherland | Re:commerce 2026
Prosper x Jamie Bartlett | How to Talk to AI
The Average Trap: Why Rory Sutherland Thinks You're Wrong
Should We Ban Social Media? | Dark Net Expert Jamie Bartlett
#30 Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.
Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland
Rory Sutherland, Elfried Samba and Krish Ramineni on whether you can trust AI
Rory Sutherland: Change the Question, Change the World
Rory Sutherland, Elfried Samba and Ben Francis on building a billion dollar brand
Rory Sutherland: Good marketers watch what people do | SaaSy AF
Rory Sutherland On What Really Influences Buying Decisions
Rory Sutherland's 2026 Predictions
RORY SUTHERLAND - “The Greatest Obstacle to Innovation isn’t Technology… it’s Habit!”
Rory Sutherland on why luck beats logic in marketing
Rory Sutherland On Why AI Is Heading for Disaster..
