The Best Go To Market Strategy for 2026

Book a Strategy Call: https://www.passetto.com/book-a-call In this video, I break down why most B2B SaaS companies are flying blind with their GTM data and how to fix it. I walk through ditching the four-funnel model, tracking prospecting properly, and measuring marketing across the full buyer journey so you can actually see what's driving pipeline. Learn more about Passetto: https://www.passetto.com/ Follow me on LinkedIn:   / carolyn-dilks   Subscribe for more helpful content about GTM strategy and B2B revenue growth:    / @passettogtm