Veterinary Practice Growth: Using Tech, Marketing, and Client Experience to Increase Revenue

How can veterinary practices grow revenue, improve efficiency, strengthen client loyalty, and still protect the human side of care? In this Veterinary Business Institute expert panel, Angie is joined by Dr. Amanda Ensor, Lester De Alwis, Dr. Christie Cornelius, and Jack Peploe for a practical conversation on veterinary practice growth. The panel explores how technology, marketing, operations, team well-being, and client experience all work together to create sustainable growth. You’ll hear insights on: 🟢 How team well-being impacts client loyalty and practice performance 🟢 Why inconsistent marketing creates feast-or-famine growth 🟢 How to attract the right clients, not just more clients 🟢 Where technology helps — and where it creates friction 🟢 How AI can support veterinary teams without replacing human connection 🟢 How workflow improvements can increase efficiency and client trust 🟢 Why pricing, value, feedback, and communication matter for long-term growth Complimentary Practice Growth Audit As Lester De Alwis shared during the webinar, the first step is not always spending more money on marketing. The first step is getting a clear diagnosis of where your practice stands. Through a complimentary 60-minute Practice Growth Audit, the team reviews your website, local search presence, Google Business Profile, reviews, social media, and competitive positioning. You’ll see what is working, what is not working, where pet owners may be dropping off, and where your best growth opportunities are. There is no pressure. You leave with a practical roadmap, clear quick wins, bigger gaps to fix, and a long-term plan to attract more of the right patients. Book your complimentary Marketing Strategy Meeting here: https://www.veterinarybusinessinstitu... Chapters: 00:00 Welcome and webinar introduction 03:00 Key themes: technology, marketing, operations, and client experience 07:25 Team well-being and client loyalty 10:45 Why veterinary marketing becomes feast or famine 15:57 Human-centered veterinary care and revenue growth 19:21 Technology friction inside veterinary practices 25:25 Rebuilding trust, clarity, and momentum in the team 34:07 Improving client experience without overwhelming the team 41:35 Measuring marketing performance and ROI 45:57 Workflows to review before adding new technology 53:34 Lester’s Practice Growth Audit / Marketing Strategy Meeting CTA 56:57 AI, hybrid care, and protecting human connection 1:10:57 Cash flow strategies for small clinics 1:14:13 Marketing proactive wellness care 1:19:29 Responsible use of AI in veterinary practice 1:26:36 Final takeaways from the panel #VeterinaryPracticeGrowth #VeterinaryMarketing #VeterinaryBusiness #PracticeManagement #VeterinaryTechnology #ClientExperience #VeterinaryLeadership #VetMed #VeterinaryBusinessInstitute