Industry Experts Share Their Best Advice for MedTech and Healthcare Marketers

For the 50th episode of The Digital Clinic, host Aaron Burnett revisits the most actionable advice from 49 episodes, organized around six questions healthcare and MedTech marketers are actually asking right now. The conversations cover what makes marketing in this industry genuinely different from every other vertical, how to operate in a privacy-first environment without sacrificing performance, what actually happens to results when you go fully first-party, how AI is changing search and what that means for your brand's visibility, what AI is good and bad at in a marketing context, and what the sharpest practitioners in the space recommend when asked for their best advice. 00:00 Celebrating 50 Episodes of The Digital Clinic 01:02 How Healthcare and Med Tech Marketing Differs from Other Industries 02:20 Marketing in a Privacy-First, Regulated Environment 04:11 The Shift from Third-Party to First-Party Data 05:07 AI's Impact on Search and Digital Strategy 07:30 What Marketers Misunderstand About AI 09:42 Advice for Healthcare and Med Tech Marketers 14:45 Key Takeaways from 50 Episodes