Das Problem mit 95% aller Creator – und die Lösung von alfima.io

In this episode, I speak with Alexander Bünk, the founder of Alfima (https://alfima.io/). We discuss how he built his agency from scratch to 42 employees, why they ultimately terminated over 280 contracts, and why they completely abandoned the service model. Alexander offers honest insights into his three "entrepreneurial lives"—from the agency to investments and finally to his own software company. Particularly interesting is his perspective on the creator market and why 95% of creators currently lack the right tools. Leadership is also a major topic. He shares what they did completely wrong, why it was extremely costly, and what he would do differently today. We also talk about focus, everyday decision-making, and a simple rule that makes many things easier: If it's not a "hell yes," then it's a no. Enjoy the episode! Chapter markers: 00:00 Intro & Problem in the Creator Market 00:37 Introduction of Alexander Bünk & Alfima 00:54 What Alfima actually does 01:06 Who the software is intended for 01:32 Insight into Alex's entrepreneurial past 02:31 Agency life & challenges 02:39 The three entrepreneurial lives 03:39 Growth to 42 employees 04:33 Why they were no longer interested in services 05:34 Getting started in entrepreneurship 06:35 First steps & motivation to make money 07:01 Biggest mistake: Management & team 08:16 Culture, consequences & leadership 09:00 Why coaching would have been important 10:22 Lucky punch: Timing & market 11:35 Why Alfima was created 13:25 Decision for software instead of agency 14:33 Target group & positioning 15:46 Why creators chose Alfima Switch 17:01 Business model explained 17:26 Marketing strategy (Top/Middle/Bottom Funnel) 18:06 Alex's role in the company 19:11 "Hell Yes or No" principle 21:53 Philosophy of life & success 22:26 Focus & productivity in everyday life 23:29 Conclusion & call to action 23:58 Foundation fundraising appeal Links to me: Instagram:   / wolfgang.patz   LinkedIn:   / wolfgang-patz   Want to start a podcast? https://nextgen-podcast.de/