As AI Fatigue Grew, BeReal Found New Momentum With Gen Z

What does it take for a social media platform to feel truly human again? In this Martechify interview, host Ekaterina Konovalova speaks with Ben Moore, US Managing Director of BeReal, about the platform’s mission, its renewed momentum with Gen Z, and why authenticity is becoming more valuable in an era of AI-generated content, doomscrolling, and growing mental health concerns. Ben shares how BeReal works, why the company does not want users spending hours on the app, how it approaches monetization without chasing vanity metrics, and why creators, brands, and even parents are paying attention. The conversation also explores new product features, the creator program, user behavior trends, and what BeReal’s growth may reveal about the future of social media. If you are interested in social media strategy, creator marketing, digital culture, AI, and the future of authentic online connection, this episode is for you. 00:00 Welcome and introduction 00:46 Ben Moore’s career journey and why he joined BeReal 03:18 How BeReal works and what makes it different 05:17 BeReal’s approach to monetization and advertising 07:46 New features, product evolution, and competitive landscape 10:04 AI-generated content, authenticity, and Gen Z behavior 13:07 BeReal and dating use cases 14:24 Privacy, followers, and who can see your content 15:23 BeReal’s creator program 17:36 Celebrities, brands, and notable accounts on BeReal 18:48 What a typical BeReal post looks like 20:23 Why parents trust BeReal and the mental health angle 21:48 Age verification and platform safety 23:23 Growth strategy, word of mouth, and creator momentum 26:04 Accountability, daily rituals, and brand campaigns 27:41 Final thoughts on BeReal’s mission and healthier social media #Martechify #BeReal #SocialMedia #GenZ #DigitalMarketing #Martech #AI #CreatorEconomy #MentalHealth #Authenticity #SocialMediaMarketing