LEADERS: Benedetto Vigna CEO Ferrari | Morning Finance

Leading the way in the new "Morning Finance Leaders" series is Ferrari CEO Benedetto Vigna, who shares his vision of innovation, leadership, and technology. Before arriving at Maranello, Vigna invented the three-axis gyroscope at STMicroelectronics, the sensor that revolutionized the way smartphones perceive motion—a technology adopted by Nintendo and then by Apple under Steve Jobs. Today, that same philosophy guides Ferrari: dare, believe, and create new markets. Starting with the new electric Ferrari "Luce," already one of a kind, and more than just an electric car: "That's an understatement. Luce is unique; it illuminates the path to innovation. It's the fruit of open innovation, which is first and foremost a great act of humility. It's a unique synthesis between Jony Ive's excellence and our Centro Stile." From Formula 1 to sailing with the Hypersail project, from artificial intelligence to the future of mobility, Vigna explains why true innovation is born when "technology is at the service of humanity and the emotions of those who drive, not the other way around." MORNING FINANCE LEADERS is the new series hosted by Silvia Berzoni that explores the behind-the-scenes stories of the greatest CEOs, visionaries, and protagonists of global capitalism. CREDITS Written by Silvia Berzoni Editorial Editing: Simone Pieranni Videographers: Valentina Bizzantino, Enzo Taboada Editing: Enzo Taboada Photographer: Max Capuzzi Creative Director: Alessandro Capuzzi Creative Direction: Giulia Mangano Producer: Sabrina Patilli