Ep9: B2B vs Consumer: Lessons Worth Learning

In this episode of What’s Got the World Talking? we’re exploring the relationship between consumer and B2B marketing – two disciplines that are often positioned as opposites, but are increasingly overlapping in how they think, create and deliver impact. As an agency with teams spanning B2B and consumer, it’s an area that’s close to our hearts. Is consumer marketing really more creative and reactive, with B2B its more serious, rational counterpart? Or is that distinction outdated? From creativity and strategy, through to audiences, influencers and evaluation – what can each side learn from the other and what happens when traditional lines blur? Jane is joined in this episode by associate creative director Dan Gabriel and associate director Rob Jones to discuss the misconceptions, the opportunities, and to ask whether B2B and consumer are really all that different after all.