Link Building for SaaS: The Strategies That Still Work in the AI Era | Kristiyan Yankov

Kristiyan Yankov, founder of the SaaS link-building agency Above Apex, joins Jeremy Rivera on the Unscripted SEO podcast for a practical, no-hype masterclass on building links and brand mentions for software companies. We get into why SaaS is a far richer link-building field than local, the two pricing models Above Apex runs, how to actually evaluate a link opportunity ("if it makes sense to me, it makes sense to Google"), the two strategies that win most often — listicles/roundups and reverse expert-quote outreach — and why the SEO fundamentals will outlast the AI hype. ⏱️ Chapters 00:00 From "generalist hell" to SaaS link building 02:56 Why SaaS beats local for link building 07:07 The real bottleneck: bandwidth 08:37 Pricing: per-link vs. fixed 12:34 Has AI made link budgets easier to sell? 17:03 Evaluating a link: "Google isn't more stupid than me" 22:31 The top two SaaS strategies 27:03 Anchor velocity, Penguin & spam devaluation 30:54 Timeline to measurable impact 35:15 The best DIY strategy: three listicle buckets 37:08 Where to find Kristiyan 🔗 Links Above Apex: https://aboveapex.com/ Kristiyan on LinkedIn:   / kristyan-yankov   Complete link-building & authority guide: https://seoarcade.com/link-building-a... Podcast-powered link building: https://seoarcade.com/podcast-powered... Local links via cleanup events: https://seoarcade.com/services-local-... Expert-sourced content: https://human-certifiedcontent.com SEO advisory: https://theseoadvisory.com More episodes: https://unscriptedseo.com/ #SEO #LinkBuilding #SaaS #DigitalPR #UnscriptedSEO