Search Everywhere Optimization: SEO's Post-Google Playbook

Zozimus EVP of Digital Marketing & AI David Wilson — doing SEO since the AltaVista days — joins host Jeremy Rivera on The Unscripted SEO Podcast to make the case that SEO is now "search EVERYWHERE optimization": findability across social, LLMs, and Google, driving business results instead of chasing rankings. In this episode: • Why "search engine optimization" became "search everywhere optimization" • The expected-CTR model: prove the traffic a client is leaving on the table (position × CTR vs. actual) • Google Search Console's hidden depth — 25,000 rows, not 1,000 — and using Claude/ChatGPT/Fable to mine it • Internal linking that still works after a decade (diversified anchors, related keywords) • PR + brand as the new link building as AI erodes top/mid-funnel unbranded search • Building a defensible moat: real marketing vs. checklist SEO • The Gemini + ChatGPT + Claude → NotebookLM competitor-weakness teardown • Why the About page is now an AI asset — and faceless brands vs. putting a face forward 🔗 Find David Zozimus: https://zozimus.com LinkedIn:   / wilsondavidr   🎙 The Unscripted SEO Podcast — https://unscriptedseo.com Powered by SEO Arcade — podcasts as an SEO service: https://seoarcade.com More from the network: https://unscriptedsmallbusiness.com · https://unscriptedsaas.com ⏱ Timestamps 00:00 Intro — an SEO since pre-Google / AltaVista [ add timestamps ] #SEO #SearchEverywhere #AEO #GEO #DigitalMarketing #SEOstrategy