Burton upon Trent High Street Regeneration Project Full Animation

East Staffordshire Borough Council has shared exciting plans for the regeneration of Burton upon Trent High Street, which includes concepts for a reimagined National Brewery Centre attraction. The High Street project, already underway with the enhancement of The Washlands, to include new wetlands, wildlife habitats and forest play area, has today been joined by the announcement of new concepts for the site, developed in conjunction with key partners, Sarner International Ltd, Franklin Ellis Architects and the National Brewery Heritage Trust, in consultation with Council Members and Burton Town Deal Board. The ambitious plans to regenerate the riverside area between the High Street and The Washlands, follows a successful bid to the Towns Fund programme and further productive talks with representatives from the Heritage Lottery Fund, which has resulted in an approved funding expression of interest worth £10,000,000, alongside positive engagement with hospitality operators, investors and organisations from within the brewing industry. The projects include the refurbishment of Bass House into an immersive Brewing Heritage & Social History Experience, which incorporates the National Brewery Heritage Archive, the ongoing refurbishment of Burton Library ground floor into a vibrant, multi-purpose, accessible and inclusive library space delivered by Staffordshire County Council, Town House which will be sensitively refurbished with a range of potential future uses, conversion of The Water Tower to create an interactive attraction and observation experience, a Plaza for public events and festivals such as the recent Sonic Boom festival, a Washlands Visitor Centre, supported by Staffordshire Wildlife Trust to include exhibition space, learning environment and café, and conversion of Carling House into a modern, upmarket hotel supporting the wider visitor experience. All of this to complement the Washlands Enhancement Programme, which is currently underway.