Caroline Hirons | Amanda Wakeley Style DNA Podcast

We are back with a new season, my ninth, of the Style DNA podcast.   In this episode I go on a Style Journey with the renowned Multi award winning skincare expert, author, and founder of the Skin Rocks skincare brand and app, arguably known as the most important person in British Beauty, affectionately dubbed the Queen of Skincare…it’s Caroline Hirons.   Caroline launched her blog in 2010, and quickly amassed millions of devoted followers across her social networks. Caroline’s success comes from honest and science-backed knowledge, and she’s utilised that to launch Skin Rocks which has swiftly become a cult favourite, recognised for its clinical credibility, proven results, and no-nonsense approach to skincare.   Unsurprisingly Caroline’s no-nonsense approach to beauty transcends into her approach to getting dressed. She openly admits that real fashion didn’t come into her life until she was in her 50’s when she had “lost weight and made money”…as she says, she didn’t feel body positive when she was heavier. During perimenopause she realised that White Carbs were not a food group and that red wine was probably not something to be ingested daily!     We talk about her love of vintage designer bags (too expensive new), her 100+ pairs of Adidas trainers and the fact that she is not convinced by the recent resurgence of M&S…she is not a woman who is short of an opinion and that opinion is delivered with her fantastic sense of humour.   Caroline is fabulously direct and pragmatic about the way she approaches life and business…she recounts some toe curling moments during her recent fund raising round for Skin Rocks… generally involving men …I can’t write what she asked one potential investor… Thank you for watching and do like and subscribe for more. -------- You can listen to Caroline's latest book on Audible with a free 30 day trial now: https://www.amazon.co.uk/hz/audible/m... You can also grab a physical copy here: https://amzn.to/46qjK79 *** If you sign up for Audible through the links above, you’ll get to keep the audiobook even if you cancel your trial. The best part? It won’t cost you anything extra, but buying a physical copy or getting the Audible version does send a small thank-you our way to help support the channel.