How a Subscription Model Helped This Landscaping Company Build Recurring Revenue

In this episode of The Landscaper Grow Show, Mark Lamberth sits down with Avery Quigley, co-owner of VIP Outdoors in O'Fallon, Illinois. Avery shares how his team transformed a traditional landscaping business into a subscription-based model that creates predictable revenue, improves customer retention, and provides year-round value for homeowners. From lawn maintenance and snow removal to hardscaping and drainage solutions, discover how VIP Outdoors is building a one-stop outdoor services company while growing through strategic marketing, exceptional customer service, and innovative pricing. What You'll Learn on This Episode How VIP Outdoors created a successful subscription-based landscaping model The benefits of recurring revenue for landscaping business owners How to price lawn maintenance subscriptions based on property complexity Why offering discounts can increase customer lifetime value Strategies for building lawn density and service area efficiency How door hangers and local marketing helped generate new customers The challenges of scaling a landscaping company with a small team Lessons learned from growing a family-owned landscaping business