Make Your Game an International Hit: Influencer Marketing & Culturalization

Reaching players globally isn't just about translating your game. It's about cultural intuition, picking the right partners by region, and knowing where AI helps and where humans still win. On this Alconost LinkedIn Live, host Liza Dziahel sits down with Nikita Zavatski (Senior Business Development Manager, Zorka Agency) and Anastasiya Sabalenka (Business Development Manager, Alconost) to bring together two sides of going global: influencer marketing and localization. ✅ Why each Asian market (Japan, South Korea, China, Philippines) needs its own playbook, budget, and timeline ✅ How humor, characters, and visuals get adapted, including replacing skeletons before a China launch ✅ Why literal translation backfires, and how clients switch to cultural localization after user backlash ✅ Where AI helps and where it doesn't: post-editing critical content, AI influencers, and translation limits ✅ How influencer marketing and localization work together: collabs, special projects, regional creative ✅ Why being a gamer (and hiring linguists who play) leads to more authentic campaigns and better localization A practical conversation for game developers, publishers, marketers, and localization teams planning international launches. 00:00 Introductions 01:04 Adapting communication by region 03:24 Campaigns for MENA holidays 05:41 When clients switch to cultural localization 10:09 Adapting characters and humor 16:21 Adapting visuals for China 24:06 Japan as a distinct market 35:24 Collaborations and special projects 47:01 The current state of AI translation 52:10 AI influencers and where they fall short 1:01:42 Final advice from each guest ➖ Alconost: your full-stack localization company. We localize digital products by bringing together linguistic excellence, engineering expertise, and professional AI-enhanced localization platforms. 🌍 Learn more about Alconost localization services: https://alconost.com 🕹 Game localization and voice-over: https://alconost.com/en/localization/... 🚀 Need fast translations? Try Nitro, our instant translation platform: https://nitrotranslate.com ➖ Stay connected with Alconost: LinkedIn:   / alconost   Email: [email protected] Stay connected with the speakers: Liza Dziahel:   / liza-dziahel   Nikita Zavatski:   / nikita-zavatski   Anastasiya Sabalenka:   / anastasia-sobolenko   #GameLocalization #InfluencerMarketing #CulturalAdaptation #GameMarketing #AITranslation #Localization #Alconost