Building Effective Communication Strategies in the Gaming Industry

Communication in gaming is about far more than press releases and content calendars — it's the system that builds player trust, shapes brand identity, and prevents crises before they happen. In this episode, host Liza Dziahel talks with Anastasia Zaiceva, CCO at ZiMAD and Strategic Comms & Brand Advisor, about what it really means to lead communications in a global gaming company. In this video, they cover: ✅ From PR manager to communications leader — what the shift in mindset really requires ✅ How to uncover a game's deeper mission and build player trust through consistent communication ✅ Why AI makes authentic identity more valuable than ever ✅ The attention battle between games and social media — and what keeps players coming back ✅ Localization as cultural resonance and risk prevention, not just translation ✅ How to measure the value of communications when trust doesn't fit on a dashboard ✅ How brand building starts from founder psychology and scales across every channel Anastasia draws on 10+ years of experience building communication functions and advising 50+ tech startups across gaming, SaaS, and AI. A rich, wide-ranging conversation for anyone serious about communication as a business function in gaming. 00:00 Introduction and Anastasia's background 03:13 Leadership, decision-making, and responsibility 07:25 Common misconceptions about communications in companies 13:20 Uncovering a game's mission through player feedback 15:08 When communication failures become PR crises 18:15 Staying context-aware: tools, trends, and instinct 21:54 AI, identity, and what makes content feel human 26:07 Games vs. social media: the battle for player attention 34:43 Community mechanics and what keeps players coming back 39:08 Notifications, communication balance, and player trust 43:43 Localization as cultural resonance and risk prevention 52:00 Measuring the value of communications 59:32 Brand building: from founder psychology to communication strategy 1:08:17 Key takeaways for game communicators ➖ Alconost: your full-stack localization company. We localize digital products by bringing together linguistic excellence, engineering expertise, and professional AI-enhanced localization platforms. 🌍 Learn more about Alconost localization services: https://alconost.com 🕹 Game localization and voice-over: https://alconost.com/en/localization/... 🚀 Need fast translations? Try Nitro, our instant translation platform: https://nitrotranslate.com ➖ Stay connected with Alconost: LinkedIn:   / alconost   Email: [email protected] Stay connected with Anastasia Zaiceva: LinkedIn:   / anastasia-zaiceva   #GameDev #GameMarketing #GameLocalization #PlayerRetention #GamingCommunity #CulturalAdaptation #GameDevelopment #Alconost