Why Google Is Quietly Lowering Your Ad Budget (And How to Stop It)

In this episode, Natalie Koop and Danielle Putnam sit down with Skip Wilson — founder and CEO of DRAFT Media Partners, former VP of Digital Media at iHeartMedia (where he helped launch what became iHeartRadio and the iHeart Podcast Network), and host of The Advertising Podcast — to talk about the science behind advertising that actually works. Skip breaks down why most contractors feel like marketing is just guessing (because a lot of it is), the specific benchmarks every owner should know before spending a dollar (around $50 per lead and $150–$200 customer acquisition cost), and the silent way Google quietly throttles your ad spend when your team isn't answering the phone. He walks through his 3-stage diagnostic for finding exactly where your ads are breaking down, why Bing still owns 30% of search (and which businesses should care), the biggest waste of marketing dollars he sees in the home service world, and where advertising is headed as ChatGPT, Apple, and Amazon fragment the search and social landscape. If you're tired of pouring money into ads and hoping something sticks, this episode hands you a real framework to fix it. Social Media Links: Instagram TNFR- ⁠⁠  / thenewflatrate⁠⁠   Facebook TNFR- ⁠⁠  / thenewflatrate⁠⁠   DRAFT Media Partners-   / draftadvertisingtechnology   LinkedIn TNFR- ⁠⁠https://www.linkedin.com/company/the-... Skip Wilson-   / skipwilson   Links and Resources: https://thenewflatrate.com/ https://www.draftadvertising.com/