Balling on a Budget: Small-Team Cybersecurity Marketing Tips With Renee Haas for RedSeal

Renee Haas is the Senior Manager of Digital Marketing and Demand Generation at RedSeal, an AI-enabled exposure management company that helps organizations reduce cyber risk across hybrid environments. Renee helps shape go-to-market strategy, drive multichannel campaigns, support events and content, and connect with cybersecurity buyers as they search, learn, and evaluate solutions. With her experience at Wombat Security Technologies, Proofpoint, and RedSeal, she brings a practical perspective to building demand and brand awareness for lean, high-impact teams. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [5:00] Renee Haas shares her journey from Wombat Security Technologies to Proofpoint and RedSeal • [7:07] How Renee manages digital marketing and demand generation with a lean cybersecurity marketing team • [9:01] Why meeting buyers where they search, from AI tools to Reddit and LinkedIn, matters more than being everywhere • [12:20] The continuing value of events, niche conferences, and in-person relationship-building for cybersecurity marketers • [17:13] What businesses often miss about exposure, visibility, attack paths, and alert fatigue • [21:15] How Renee explains the importance of securing hybrid environments across cloud, physical devices, and legacy systems In this episode… Cybersecurity buyers are moving faster, searching differently, and expecting answers on their own terms. For lean marketing teams, that means focusing less on being everywhere and more on showing up where it matters. How can small teams create meaningful impact without stretching themselves too thin? The answer is focus: understand where buyers are searching, what problems they are trying to solve, and how to meet them with useful, relevant content. Renee Haas, a cybersecurity marketing leader with expertise in digital marketing, demand generation, events, and buyer behavior, explains why smaller teams can still compete by listening closely, reworking existing assets, and showing up in the channels that matter most. Rather than chasing every tactic, Renee emphasizes building trust, creating practical content, using events strategically, and helping buyers self-educate. The result is a more intentional approach to marketing that connects lean execution with real buyer needs. In this episode of Cyber Funnel, Thorn Compton talks with Renee Haas, Senior Manager of Digital Marketing and Demand Generation at RedSeal, about lean cybersecurity marketing and exposure management. Renee shares how small teams prioritize channels, why buyer behavior is changing, and what companies miss about risk visibility. She also discusses the role of niche events, AI search, compliance, and hybrid environments. Resources mentioned in this episode: • Thorn Compton on LinkedIn -   / thorn-compton-194232199   • Scott Johnson on LinkedIn -   / scott-johnson-6518017a   • Amplifyed - https://amplifyed.io • Renee Haas on LinkedIn -   / reneenhaas   • RedSeal - https://www.redseal.net • Proofpoint (formerly Wombat) - https://www.proofpoint.com/us • RSAC Conference - https://www.rsaconference.com/usa • Gartner Cybersecurity - https://www.gartner.com/en/cybersecurity • Cybersecurity Marketing Society - https://www.cybersecuritymarketingsoc... • Hybrid Identity Protection (HIP) Conference - https://www.hipconf.com • Black Hat - https://blackhat.com • CrowdStrike - https://www.crowdstrike.com/en-us • NIST Cybersecurity Framework - https://www.nist.gov/cyberframework Sponsor for this episode... This episode is brought to you by Amplifyed - https://amplifyed.io Amplifyed is a specialized SEO agency, and we partner with in-house marketing teams to boost search visibility, drive qualified traffic, and turn organic search into real pipeline growth. From technical SEO to content strategy, Amplifyed handles the heavy lifting so your team can stay focused on building and selling. If you want to show up when your buyers are searching, Amplifyed helps you get there. - https://amplifyed.io/our-work To learn more, visit us at http://amplifyed.io Powered by Rise25 Podcast Production Company - https://rise25.com