#209 - Do You Even Recognise The Person Described On Your About Page?

Have you ever looked at your website or your content and not quite recognised the person it’s talking about? The one who apparently runs your business? If so, this episode of the ReWild Your Business podcast is for you. I’m getting into something that I think is incredibly common: the drift. The slow, incremental process by which a business that started as a real expression of who you are gradually becomes something you’re just managing from the outside - you’re trying your best to be the business owner you think you’re supposed to be. This doesn’t happen overnight. It happens through one tiny, reasonable tweak after another. The about page you softened because someone said it was confusing. The content style you adopted because one post unexpectedly went well. The offer you repackaged because someone in your peer group launched something similar and suddenly you felt like you needed to catch up. Each one makes sense in isolation. Stack enough of them together and one day you wake up and the business just doesn’t feel like yours anymore. In this episode I’m exploring why this happens, what it costs you (and it costs a damn sight more than you think), and three questions to help you trace your way back to the work you’re actually called to do. This is identity work. It’s the foundation of everything… I know, I know - I sound like a broken record. But when you get it right, the right clients, the right content, the right offers - all of it gets so much easier, I promise you. If this episode lands for you and you’d like to go deeper, I invite you to book a call with me. It might be the thing that changes everything. Links: Book a call with Gill: https://go.oncehub.com/alignment-call This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com (https://gillmoakes.substack.com?utm_m...)