What Happened to Max Factor? | The Man Who Invented the Word Makeup

Before makeup became an everyday word, before Hollywood beauty became the dream sold to ordinary women, and before foundation, lip gloss, and concealer became bathroom staples, there was Max Factor. This video explores what happened to Max Factor, from his childhood in a poor Jewish family in Poland to his escape from the Russian Empire, his arrival in America, his work with early Hollywood stars, the invention of movie-camera makeup, the rise of Pan-Cake foundation, the popularization of the word makeup, and the strange disappearance of the brand from American store shelves.