Principles of Marketing Lesson 1 #1 | Customer Value in the Marketplace

This video covers the first part of Chapter 1 in Kotler and and Armstrong's Principles of Marketing Textbook from pages 26 - 32. Music: Midsummer Sky by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/

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