Principles of Marketing Lesson 2 #1 | Founding a Marketing Strategy
This video covers the first part of Chapter 2 in Kotler and and Armstrong's Principles of Marketing Textbook. Topics Include: Steps to develop marketing strategy Market Oriented Mission Developing SMART Objective Designing Business Portfolio BCG Matrix Product/Market Expansion Grid Music: Gymnopedie No 1 by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/
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