O Efeito Caça-Níqueis Que Te Faz Checar o Celular Sem Parar

You pick up your phone without any notifications. There's nothing new. You put it away. Thirty seconds later, you pick it up again. This isn't a lack of willpower—it's the same mechanism that makes someone keep pulling the lever on a slot machine. In this video, you'll understand why compulsively checking your phone has nothing to do with weakness. We'll go back to B.F. Skinner's experiments with pigeons in the 1950s, discuss Wolfram Schultz's discovery of why uncertainty releases more dopamine than reward itself, and anthropologist Natasha Dow Schüll's work on how casinos design machines to keep players hooked for hours. In the end, you'll understand why your phone was designed, on purpose, with the same principles. If this video made you think about which app is your "lever," comment below which one is yours. And if you enjoy understanding why your brain does what it does, subscribe to the channel.