How Ron Lynch Scaled GoPro to $600m | Copywriting Masterclass

Join my private email newsletter: https://list.copywriting.org Find Ron here:   / ronnylynch   In this episode we go over the secrets from the marketing genius behind GoPro. You’ll discover… How Ron took GoPro from zero to one of the recognizable brands in the world  The one copy tactic that instantly helps you write A-list sales copy How Ron got paid $20k/mo for 5 years from a campaign he did once  And so much more… If you’re ready to achieve your biggest financial goals in your copywriting career like Ron did… This video is for you. Fun fact: Ron started as a screenwriter and even got to work with people like Spielberg (The filmmaker of Back To The Future, Jaws, Jurassic Park, etc…) He says the majority of his marketing skills came from writing movies.  So the insights you’re about to discover are totally unique to him. Now grab your notebook & enjoy… ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com ------------------------------- Chapters: 00:00 - Intro 03:19 - How to take your career to the next level as a copywriter  08:56 - How Roy took GoPro from unknown to one of the biggest brands in the world  14:26 - The secret behind coming up with successful campaigns no one’s ever done 16:35 - How Pokemon Go was a game designed to bypass the government’s security 19:23 - The difference between advertising vs marketing 26:55 - How Ron sold billions from just one industry 29:28 - The shift that instantly helps you write A-list sales copy  33:51 - How Ron got his marketing skills from working in the movie industry 41:40 - How to rewire your brain to success 46:47 - Is transitioning to creative strategy worth it? 1:01:54 - Why you shouldn’t be a copywriter if you want to hit your dream income