How $100M Ecom Brands Scale Ad Spend

Get the resources here: https://docs.google.com/document/d/1N... Join my private email newsletter: https://list.copywriting.org In this conversation with Johnny Kam, a top creative strategist who has worked with 7, 8, 9, and even 10-figure consumer brands, we unpacked everything you have to “unlearn” and I will show you the rest.  You will learn things like: Why average copy is scaling in creative strategy (and what separates the good from the great) How to take a winning ad structure and adapt it to any niche or offer Ad examples from 7, 8, and 9-figure brands across multiple niches that are actively scaling And other proven tactics he’s using to help his 9 figure DTC clients scale.  If you want everything you need to know about creative strategy, this video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com ------------------------------- Chapters: 00:00 - Intro & Part 2 Recap 02:16 - The Copywriter's Path Into Creative Strategy 08:39 - 3 Things Top E-com Brands Get Right 10:31 - #1: Production Infrastructure 22:10 - #2: Long-Term Thinking 31:26 - #3: Valuing Great Creative Strategists 41:21 - Incentive Structures to Retain Talents