Shop Up: Why I Was Wrong About ARKET | The Best Basics Right Now

As another branch of the H&M family tree, ARKET sits somewhere between H&M and COS. It embodies that classic Scandinavian simplicity – well-cut, beautifully designed basics that are built to last. If I’m completely honest I found their rails a little uninspiring at first glance, but after spending 20 minutes trying on their current collection, I had a shopping list as long as my arm…