How Small Businesses Escape The Price Trap, with Joel Miller

Have an idea or tip? Send us a text! (https://www.buzzsprout.com/964492/fan...) Most businesses do not have a marketing problem. They have a clarity problem. If you cannot explain why customers choose you, what lever actually drives profit, and what you deliver that competitors cannot, no amount of digital marketing will save you for long. That is why The Dead PIxels Society sat down with Joel Miller, a business coach and marketing expert at The Sky Floor, to get practical about what makes growth repeatable. We talk about why Miller resists “niching down” in the usual way, and how curiosity and learning across industries can become a real advantage. From legacy businesses that assume online marketing should be cheap, to brands that chase change for change’s sake, we unpack the moment when a company loses the plot and starts confusing tactics with strategy. Miller shares concrete ways to define positioning, build a competitive advantage, and sell value instead of competing only on price, with specific examples that translate well to photo printing, local services, and creative businesses. You will also hear hard-earned lessons from the wedding photography world on pricing ladders, audience fit, and social proof, plus a sharp take on the “fail fast” culture: learn from setbacks, do not celebrate them. We finish with the human side of business, including humor as a trust builder, why marketing cannot cover for broken operations, and how to use AI for repetitive work without trapping customers in automated loops. Energize your sales with Shareme.chat (http://www.shareme.chat) , the proven texting platform.  ShareMe.Chat (http://www.shareme.chat)   ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying! Mediaclip (https://www.mediaclip.ca) Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! (https://www.buzzsprout.com/?referrer_...) Start for FREE Independent Photo Imagers (http://www.ipiphoto.com) IPI is a member + trade association and a cooperative buying group in the photo + print industry. Photo Imaging CONNECT (http://www.photoimagingconnect.com) The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show (https://www.buzzsprout.com/964492/sup...) Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at [email protected] Visit our LinkedIn group, Photo/Digital Imaging Network (  / 144538  ) , and Facebook group,  The Dead Pixels Society (  / thedeadpixelssociety  ) . Leave a review on Apple and Podchaser (https://www.podchaser.com/podcasts/th...) . Are you interested in being a guest? Click here for details (https://thedeadpixelssociety.com/cont...) . Hosted and produced by Gary Pageau (  / garypageau  ) Announcer: Erin Manning (http://www.erinmanning.com)