Dutch Profiles: Jongerius Lab

Hella Jongerius received worldwide recognition for her Soft Urn in 1994. A traditional vase made out of rubber. Her work, including this knitted lamp or this embroidered tablecloth is exposed all over the world including MoMa New York. Jongerius is famous for using traditional craftsmanship to create something completely new. Jongerius has a love/hate relationship with the mass-production industry but nevertheless decided to corporate with companies like Vitra or Ikea. In her philosophy, mass production and craftsmanship can go hand in hand. For over two years, Jongerius has been developing a new range of colors for Swiss furniture giant Vitra. http://www.jongeriuslab.com CREDITS Commissioning editor Submarine: Geert van de Wetering Producer: Olivia Sophie van Leeuwen Director: Noud Holtman Camera: Jacko van 't Hof Sound: Eric Leek Editor: Niels de Roos Colour Correction: Maurik de Ridder Music/Sound Design: Pastelle Music Produced by Submarine, Femke Wolting & Bruno Felix http://www.submarine.nl Commissioned by DutchDFA http://www.dutchdfa.com Like Dutch Profiles on Facebook   / dutchprofiles